Topic: 4) A Random Walk
To digress a bit, as a freelance management consultant (and not a VC), I resonate with some things here with respect to business blogging (as opposed to personal blogging): 1) blogging helps me to keep track of non-confidential information that I want to keep track of in a richer format that is better than bookmarks, spiral notebooks, etc., and 2) blogging forces me to actively process information and thus serve a goal of continuous learning. The publishing aspect of blogging is good too in that it is an efficient means to deliver and synthesize information in new ways. Good for low-level, bootstrap marketing (or at least branding if you take a stricter definition that marketing is about lead generation).
Some of my original goals for blogging were to learn more about the format, its use as an informal communication channel, impacts on search engine cataloging, and use as an online networking tool. For the most part these goals have been satisfied.
Unlike some of the VCs in the article, I have not yet experienced any impact on deal flow from maintaining a blog. My product offering is different though, and my audience is different too.
In any case, this circles back to my addition of blogging more about technology in 2005. It serves a goal of continuous learning. It makes no presumptions that efforts will lead to deal flow. Based on reader feedback, however, thoughtful and professional blogging does help me to preserve the brand of my reputation. Reputation and integrity are most important to me.
S4 Management Group