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February 23, 2005
Upcoming Series of Posts on Marketing, Consumer Choice, Unlimited Choice, Precommittment, and Control
Topic: 5) Marketing (Coming!)

My professorial wife, Suzanne Shu, is doing some very interesting research in the marketing department of the Cox School of Business at Southern Methodist University. Recently, she was invited to give a talk on special consumer choice topics to the PR firm, The Richards Group. The Richards Group represents a number of well-known clients such as AIM Investments, Comcast, Corona Beer, Fruit of the Loom, The Home Depot, M.D. Anderson Cancer Center, Nortel, and Sub-Zero Freezer Company.

In any case, we are planning to cover some of the same topics presented to The Richards Group in a series of posts over the coming weeks. Thanks for tuning in!

Steve Shu
Managing Director
S4 Management Group
Email: sshu@s4management.com
Web: http://www.s4management.com


Posted by sshu-s4 (c) S4 Management Group LLC at 10:26 AM CST
Updated: February 23, 2005 10:51 AM CST
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