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October 18, 2004
The Size of the Corporate Blogosphere
Topic: 4) A Random Walk
David Sifry, Founder and CEO of Technorati, a company watching and cataloging 4.3 millionish weblogs, published some interesting statistics on the size of the corporate blogosphere.

Although the details on how the figure was obtained were not published at the time of my entry here, David pointed out that some 5,000 people are blogging in official to semi-official capacities for their companies. This number is consistent with other numbers I have seen around the Internet on business blogging. Clearly an emerging area, but one with very interesting possibilities when one considers the power of the network, the informal nature of the blogging channels, market timing, and the search for customer intimacy and high-tech touch.

What I think David forgot to mention is that there are actually 5,001 corporate blogs. The S4 Management Group Perspectives link could neither be catalogued nor counted by Technorati because I couldn't apply my two engineering degrees to figure out where to paste the Javascript and HTML code suggested by Technorati into the weblog format code ... these kinds of technical issues (not specific to Technorati) are the kinds of things that will make bridging blogging technology to the business community challenging.

Steve Shu
Managing Director
S4 Management Group

Posted by sshu-s4 (c) S4 Management Group LLC at 12:01 AM CDT
Updated: October 19, 2004 10:25 PM CDT
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