Topic: 4) A Random Walk
David Sifry, Founder and CEO of Technorati, a company watching and cataloging 4.3 millionish weblogs, published some interesting statistics on the size of the corporate blogosphere.
Although the details on how the figure was obtained were not published at the time of my entry here, David pointed out that some 5,000 people are blogging in official to semi-official capacities for their companies. This number is consistent with other numbers I have seen around the Internet on business blogging. Clearly an emerging area, but one with very interesting possibilities when one considers the power of the network, the informal nature of the blogging channels, market timing, and the search for customer intimacy and high-tech touch.
S4 Management Group
Posted by sshu-s4 (c) S4 Management Group LLC at 12:01 AM CDT
Updated: October 19, 2004 10:25 PM CDT