Entrust e-Card Gives New Meaning to Having a Safe Holidays
Topic: 4) A Random Walk
The world is not safe enough. No longer does Frosty the Snowman have simple issues like evading greedy magicians after his magical hat. In today's scary world of malware, spyware, worms, phishing, and Trojan horse attacks to steal people's login information to online banking ... well Frosty has new issues to deal with. John Heltzel sent to me the following e-Holiday card, brought to us by Entrust, a security software provider.


While recent contextual advertising innovations by companies like Google, Kanoodle, and Quigo are clearly up and coming, I thought the branding associated with having a straight-up, cynical yet humorous, and timely e-Card was pretty clever.


Steve Shu
Managing Director
S4 Management Group
Email: sshu@s4management.com
Web: http://www.s4management.com