Topic: 4) A Random Walk
Still having trouble thinking of a gift for the holidays? Yesterday the Christian Science Monitor interviewed my wife (Dr. Suzanne Shu) about the growth of gift certificate purchases. One would think that since gift certificates aren't fungible like dollars that there would be no rationale for their existence (applying pure economics theory). The positives for purchasing gift certificates are clearly there ... including glamour and providing the recipient a way to circumvent guilt of buying things. Make sure you read the fine print associated with gift certificates though. I'm still sore about the Chili's card mentioned in this article.
S4 Management Group