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December 29, 2004
2005: The Spyware-Spam Wars Continue (Enter Microsoft)
Topic: 6) Technology
Despite CAN-SPAM legislation, I sure got more email spam in 2004 than any other year in my life. Spam got so bad that even some of my spam filters broke.

On the spyware front, it looks like the public has also been losing this war. As summed up in a PC World article, "In April, Internet service provider EarthLink and Webroot Software released the results of a survey of over 1 million Internet-connected computers that found an average of almost 28 spyware programs running on each computer. More serious, Trojan horse or system monitoring programs were found on more than 30 percent of all systems scanned, raising fears of identity theft, according to the companies."

Perhaps a concern in the workplace ... perhaps only a concern at home. Episode 2 (to take place begining in 2005), however, has Microsoft entering the anti-spyware game with recent acquisition of Giant Company Software. Sometime this January, Microsoft is expected to release a free evaluation version of anti-spyware software. I view this move as Christmas in January for PC users. I don't think the average person can tell whether anti-spyware software comes from reputable sources. A spyware offering from Microsoft will be recognized though.

Whether we ultimately win the war ... unfortunately we may have to wait for Episode 3 of the trilogy. Hold on to your hats. Episode 2 may be a dark one a la George Lucas style.

Update (January 1, 2005):
Enter Arnold ... Asta la vista, Baby

Steve Shu
Managing Director
S4 Management Group

Posted by sshu-s4 (c) S4 Management Group LLC at 10:00 PM CST
Updated: January 1, 2005 11:22 AM CST
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